Australia's luxe HOTELESQUE - when home & hotel combine
In the continuously expanding home sharing economy play a selection of local Australian businesses that are delivering high quality luxury accommodation, to local and international guests. Today, disrupting the mix by launching deeper into the home-rental market is emerging business, Hotelesque.
Operating since 2005 and headed up by finance and property specialists Steve Keir and Monique Eyles, Hotelesque is grounded in market leading expertise and experience. It is this expertise and foresight that led Keir and Eyles to re-brand their business from Your Home Away from Home to Hotelesque in August 2018 with the intention to further establish its brand positioning and offering in the luxury hospitality industry.
Offering a curated selection of Sydney’s most prestigious and luxury homes, Hotelesque holds a portfolio of 120 investment and lifestyle properties and is continuing to grow in the competitive landscape.
Service and experience is what distinguishes this business as a differentiated offering to its competitors, delivering superior service to property owners and a unique premium experience to guests through a deep understanding of the long-stay traveller. Each property is carefully hand selected to ensure a consistent level of premium properties, with the in-house team working closely with each home owner at the outset to ensure the property is styled impeccably to have instant appeal to prospective guests, to ensure long-term financial return on the property
The in-house team provide key interior solutions spanning furniture, appliance and kitchen fit-out packages, with suppliers such as Coco Republic, to ensure the portfolio of homes are consistent in premium styling. Typically, homes styled by the in-house design team on average attract higher occupancy levels.
“Through our turn-key solutions, we are providing another platform for property owners and investors to generate a consistent high-return revenue stream,” says CEO Steve Keir. “Internally, we are prototyping technology that enable us to record property information for more seamless property management, further enabling future bookings through steady high ratings and reviews,” Keir adds.
For guests, the locally based concierge is a service provided that elevates Hotelesque from the likes of Airbnb. For a fee, guests are able to request a grocery pick up, car transfer, bed hire, special dining experience and more. Guests are serviced whilst in house to ensure they have the perfect stay, with all amenities provided at no additional cost.
“All of our concierges are locally based, so you can always rely on seven day a week support, as well as local knowledge and expertise,” says Director Monique Eyles. “Whether it is organising replacement clothing to counter lost luggage, our team will work to satisfy every need of our guests, ” Eyles adds.
While already well established in Sydney, where the number of properties under management is set to triple to 300 by 2019-20, Hotelesque is on the cusp of expansion interstate into Victoria and Queensland and overseas to New Zealand.
AS SEEN IN
A share-accommodation company
fancier than Airbnb